From their website:

Committed to providing its audience with the highest quality of entertainment, news, traffic, weather and public interest programming, WIMG actively promotes the advancement of the community. Building upon a primarily African-American core audience, WIMG is dedicated to expanding its reach to involve all persons in the appreciation of black gospel music as an art form.

A community treasure, WIMG AM 1300 reaches Mercer, Burlington, Western Monmouth and Ocean counties, as well as Bucks County Pennsylvania, reaching approximately 500,000 listeners (12+ population), and is ranked as the #1 AM radio station out of five in the Trenton designated market area (DMA), which includes AM radio stations in the New York and Philadelphia markets.